Starting your own design firm is a scary proposition. Having a trusted advisor can help make the transition from employee to being your own boss a little less intimidating. Piven and Perkins do just that in this well written book, which covers the essentials--hey, thats what they called it--of starting a firm without getting bogged down in minutiae. Youll get some solid advice on planning, financing, and how to handle some of the more delicate issues of starting your own firm--such as how to represent work you did for others when marketing your new business. The book also includes model business plans and a basic (very basic) overview of accounting principles that even an architect can understand. Worth reading if youre entertaining any notions about starting your own shop.
