Creating idea must be the most difficult part not only in great invention but also in business or daily life. This book offers us simple principles of the way to creat idea step by step. I thought that I could do it, it completely makes sense when I read it long time ago. It was the same opinion which I have when I read it this time. It is clear that by implementing the principles I can make progress to achievement even if I do not hit upon idea immediately. Then, all I need to do is "just do it". Whether you can start gathering information or not would be the watershed of utilizing this book.
How to Get Ideas and other books on the subject of creative thinking are mainly just elaborations on the core thoughts laid down by James Webb Young. This is a classic read; short, pointed, and truthful. If you are in the business, you will find your hunches confirmed in simple, memorable language. The other books on the subject are very rah-rah; this book just tells it like it is. Not a self-help book, more like an instruction manual for your brain.
without giving too much away, the "technique" is so darn commonsensical you will no doubt whack yourself on the head at the simplicity of it all i have tried his technique and shared it with close friends and it has become (so far) a fail proof way of striking creative oil. won us a fair amount of new business. another plus is the book so small and concise it fits in most purses and can be read cover-to-cover during your morning latte.
