This is not a book on modern typography, or on modern ad campaigns; it is a wonderful review on the use of typography through the first 50 years of the 20th century. Best of all is that the book itself has a beautiful design and concept, as if it were a book from that era: rounded corners, washed away colours... Therefore, in brief, it is more a book to look at, admire, and enjoy, than a book to work with and get ideas from on a usual basis, as it would happen with other kinds of publications. Me, as a lover of typography, strongly recommend it.
