This annual is a good example of how pretentious, self important design of a book can ruin it. Otherwise (probably) terrific examples of the latest in American design are reduced to irresponsible unreadable game of the apparently self-important book designer (J. Sterling?) who thinks that her design is more important than the actual pieces selected for this prestigious contest. A complete parody of the functionality of graphic design. 4 stars for the work itself, 1 star for the interior editorial design. Sorry spectacle AIGA.
This book is a good example of where art and design go their separate ways. Its a beautiful book, clearly put together by a very creative individual. But its "designed" very poorly, it doesnt serve its function. Its hard to read, you cant see the pieces its supposed to highlight, and the binding breaks very easily because of the chosen materials. Again, they look great, but they dont do their job. Design thats honored by the AIGA should live up to higher standards in my opinion.
Sterling miss 2 stars for the cropping, its true that I cant see what the winners works look like. But the cropping itself makes the content more interesting. Think different, .. its amazing that I enjoy reading this book more than any other AIGA publications. I dont get any inspirations from the works. I do get more how Sterling thinks..
